News

May 22, 2023

Pop Its: What are They, and How do I Buy Them?

IT'S TIME to forgo the fidget spinner, there’s a new viral toy in town and it's captivating tots and twenty-year olds alike. If you’ve ever spent a questionable amount of time popping bubble wrap,

IT'S TIME to forgo the fidget spinner, there’s a new viral toy in town and it's captivating tots and twenty-year olds alike.

If you’ve ever spent a questionable amount of time popping bubble wrap, you’ll be obsessed with the latest craze of Pop Its.

This colorful, silicone rubber fidget toy made its name on TikTok (where the hashtag #PopIt racked up more than 2.5 billion views) and has been dominating the supermarket and toy store shelves ever since.

The toy simply involves poking out individual bubbles until there are none left, then you flip and repeat.

Available in a variety of shapes, sizes, colors, and styles - from hexagons to avocados, rainbows, and unicorns - they’re not only fun to play with but have sensory-friendly and stress-relieving benefits, too.

Pop Its are widely available at a variety of supermarkets including Walmart and Target, or they can be purchased at major online retailers including Amazon and Etsy.

We’ve rounded up where to buy Pop Its so you can stay on trend or add to your growing collection.

So, you’ve heard about the new craze of fidget toys and want to get in on the action without wasting any more precious popping time?

Amazon’s fast delivery means you can jump on the trend and give your new toy a whirl as early as the next day.

The best part? There are endless opportunities to grow your collection, with everything from basic shapes to Baby Yodas available to pop!

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Haven’t yet got your hands on one of these silicone toys everyone’s talking about at school? Walmart stocks a large variety of Pop Its, so you can pick one up that’s sure to spark excitement on the playground.

You’ll find different colors and patterns from swirly marble to vibrant tie dye, plus a variety of fun-loving shapes including unicorns, fruit, butterflies, handbags, game controllers, and even popular kids characters such as Baby Yoda and Nintendo’s Mario and Luigi.

You’ll have no trouble filling your toy box up when you head to Target. There’s a crazy variety of Pop Its available to buy here, all in different colors, shapes, and designs.

Little ones (and big kids, too) will have a field day when choosing from a line-up of tie-dye, glow in the dark, rainbow heart, octopus-shaped, and even numbers and letters Pop Its – perfect if you want to make playtime educational.

This Chinese fashion retailer has taken the world by storm with its ultra-affordable online shopping platform, which has a focus on women’s clothing, trends, and accessories.

With a variety of novelty bags, bubble fidget keychains, phone cases, and more, you can style out your favorite pastime and pop while on the go.

Whether you’re browsing in-store or doing a spot of online shopping, you can easily bag a selection of Pop Its at Bed Bath and Beyond.

There’s something to suit every taste here, with everything from Solar System-inspired simple dimple toys to 31-piece sensory sets, and even jumbo Pop Its - sure to make your pals jealous.

Ah, Etsy; everybody’s go-to for unique handmade pieces. You’ll find practically anything and everything nestled within this haven of small and local businesses – and Pop Its are no exception.

From build-your-own Pop It sensory boxes to Pop It stress balls, pens, cake toppers, keychains, and even shoulder bags, you’ll be spoilt for choice when browsing online.

Passionate Poppers can even ramp up their wardrobe game with a matching tee.

The Pop It was first created in the 1970s by Theo and Ora Coster, an Israeli couple who owned the toy company Theora Design. The idea was inspired by a dream Ora had after her sister passed away.

Years later, their sons Boaz and Gideon Coster licensed the idea to a Canadian toy company, FoxMind, which saw Pop It sales soar beyond 7 million.

Over the years the couple continued to make over 150 toys and games - including global favorite Guess Who?.

There are many benefits to Pop Its, aside from being a fun game to play. It’s marketed as a stress reliever: pressing the soft silicone bubbles is a great coping tool for those suffering from anxiety.

Since they're sensory toys, they're also useful for keeping little hands busy and learning more about the body’s senses, such as touch and sight (thanks to the multitude of jazzy colors they come in).

You can purchase Pop Its at major online retailers including Amazon, Etsy, and more. Browse the list of stores highlighted in this article to discover more.

If you prefer to handpick your Pop It (we can’t blame you) then you can head to stores including Walmart, Target, and Bed Bath and Beyond to check out the products in stock.

The price of a Pop It can vary based on what you’re looking for, whether you’re after a standard simple dimple or a Giant Pop It, sure to make a statement.

Prices of Pop Its at Shein start from around $3, funkier ice cream cones or avocado designs will cost approximately $9.99, while Giant Pop Its can be purchased for around $22.99.

Sensory toys are specially designed to stimulate one or more of the senses. They’re often used by health care professionals as a way of helping children learn, particularly if they have anxiety or sensory difficulties.

Sensory or fidget toys are also popular with therapists as a method for calming anxiety, since they help us focus on the physical by activating the senses we feel familiar and safe with, such as touch or sight.